Ashfold Management Services
Ashfold Management Services is a property construction management company that understands the intricacies of construction projects.
They approached LYD, tasking us with the responsibility of developing a digital strategy for them to take the company forward.
We worked closely with them, to understand their service offering, how it could be simplified, and how we could position them, avoiding the usual clichés that dominate the industry.
The outcome, was the adoption of a strategy that avoided the need for mission statements, citing the importance of a common-sense approach to construction project management, built on knowledge and experience that enables Ashfold to put client interests first.
This tone of voice was on the new website, internal communication collateral and presentation materials used for tendering purposes.