Ashridge Executive Education

Virtual Ashridge, learn from the best and become the best.

PROBLEM

More than a business school, Ashridge is a global network offering a unique approach to learning.
When the market is filled with established competition and you have a product to shout about, how do you stand out?

PROCESS

You’ve got to position yourself differently. Stop following the sheep and step away from conventional stock.
It’s time to shake up the Ashridge brand values and bring in a sprinkle of humour.

RISKS TAKEN

Doing the opposite to the competition by moving away from the traditional style of educational advertising.
Blasted a student into space (figuratively).
Mixed Babybels with executive education.

RESULTS

150% INCREASE in inbound enquiries to the Ashridge Executive Education website.

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Master of Decibels (MD)
Creative
Design Director