Ashridge Executive Education Stunt

PROBLEM

You’re a triple-accredited, global business school with a mission of becoming the most relevant in the world.
The Learning Technologies Show takes place yearly, with over 200 other exhibitors and 8,500 visitors. You need to get noticed, but you’re in a crowded market.

PROCESS

To stand out you need to think differently, but how do you achieve this in a packed exhibition hall? You put a lecturer on a train full of delegates…at rush hour.
Avoiding the DLR staff, pissing off the competition and escaping from the Excel security comes with the job description.

RISKS TAKEN

Broke the rules with a tight crew of 6, evaded the Transport Police, and avoided being punched by early morning commuters.
We caused a stir and at the end of it all, didn’t get arrested.
All in a days work. Check it out below.

RESULTS

6K VISITORS to the Ashridge Executive Education stand over 2 days.

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Master of Decibels (MD)
Designer & Photographer
Design Director