This brand new campaign for ASICS sportswear stands for a new way of approaching sport. The campaign called: ‘Sport is the new religion’ and gives sport a profound meaning. Sport and religion have a lot of similarities. People nowadays are searching for grip, fate, solidarity and strength. This you can find in sport as well as in religion. Sport contributes to the heart, mind body and soul. These four aspects are important in finding the perfect balance.
www.lemairebranding.com