#askafriend Campaign

Ask A Friend Campaign was set up as a collaborative effort between myself, Oliver Gear and Lewis Hales; second year BA Graphic Design students at Arts University Bournemouth. We launched a social media campaign to take part in raising awareness and being in support of raising awareness for mens mental health and the issues that lead to so many male suicides every year in the UK. In association with november, this video expresses how easily mental health issues can go un-noticed and how you can help a friend who might be suffering. We urge viewers to take a photo of themselves posing with boxers on over their clothes, a visual metaphor for expressing yourself (not bottling everything up as society might expect a man to) and then post it onto our social media account @askafriendcampaign. I filmed, post produced/edited and co-directed this short film.