ASOS Activewear - 2019
Talent lead for the ASOS Activewear 'More Reasons To Move' 2019 campaign. Role included sounding out and agreeing final campaign ideas and positioning, and the identification, negotiating and management of twelve talent chosen to represent the campaign. This included securing talent for partner brands Nike, Puma and Reebok.
Talent needed to have genuine connections to sport and feel an authentic fit for ASOS. Talent featured in a series of short content pieces shaped around their 'Reasons To Move', which were then posted across ASOS & talent owned channels. Talent included Fenn O'Meally, Simran Randhawa, Amy Truesdale and Ruddy Trobrillian. Final content piece amassed 2m views on the ASOS YouTube channel alone.