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ASOS Fashion Discovery Competition 2017 - Entries Now Open

What is ASOS Fashion Discovery?

ASOS, as part of the company’s commitment to supporting emerging talent, launches ASOS Fashion Discovery 2017 for the second year. The competition is open to up and coming fashion companies registered in the UK and aims to find the very best emerging talent.

What are we looking for?

Like last year, the ASOS Fashion Discovery judges are looking for two brands that stand out and display originality, commerciality, personality and entrepreneurial flair. If you think your brand’s got what it takes, we want to hear from you.

The Prize

The winners will receive:
  • 12 months of mentoring support from ASOS, providing insight and advice from key areas of the online retailer’s expertise including retail, content, marketing, finance and sourcing.
  • A £50,000 cash prize
  • An edit of the winners’ collections will be available on the ASOS website.


In addition to ASOS inside experts, the judging panel includes Susie Lau, Katie Baron and Gemma Shiel.
This year, there will be a minimum of two winners which will be handpicked by the judges. However, there will also be a “peoples pick” winner, selected by a public vote of the final 10 candidates, who’s collection will also be sold on site.

Can my company apply?

The competition is open to UK-registered limited liability companies, which have been trading for less than 5 years and operate a fashion (not vintage) brand.


Entries for the first stage of the competition are now open until 30th October.
Winners will be announced in May.

More details and the online entry form can be found here.

Project Tags

  • ASOS Fashion Discovery
  • fashion design
  • Competition
  • Fashion Branding
  • fashion

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