I redesigned the ASOS Life Cycle Emails that are sent to all of their customers in the UK and internationally. These emails accompany the customer's journey from their initial purchase to the personalized emails they receive on their birthday and special discounts to entice them to shop if they've not shopped for a while.
This four month project involved creating a totally new look and feel to the emails to ensure they were set apart from the regular ASOS emails and were all designed to be mobile optimized. The emails have been well received and the simple, clear design is now being used as a model for the redesign of their everyday emails.