ASOS Outlet

  • Sarah Shellard

I was briefed to lead the rebrand of ASOS Outlet and set it apart from Sale. From research the strategey team developed 4 key franchises which would help with their KPI's, and I worked on the rebrand across all platforms, with support from from 2 other designers. I needed to create an identity that had scope for variation across all four franchises. I used the "o" of Outlet as a construct, which could be filled with ecomm, social or campaign imagery.