For the ASOS Spring/Summer ’15 press day, we created an interactive experience to engage influential press in a way that illustrated ASOS’s commitment to digital innovation and service. The installation enabled each visitor to create their own bespoke piece of artwork, re-mixing shapes, colours and sounds dependent on their tastes and mood; a creative interpretation of ASOS’s new online personal stylist service. The piece, devised alongside interactive studio Flat-e was each visitor's introduction to the day before moving on to view the full ASOS mens and womenswear collections. Whilst they browsed the collection their one-off bespoke pattern was physically printed, stamped and numbered and available to collect on departure. All photography by Tom Cockram
Alongside the installation we also worked with set designer Robert Storey to design and build a unique showroom to house both the menswear and womenswear SS15 collections.
'From concept to realisation INT Works understood our objectives and business priorities. They were on hand with support and communication both behind the scenes and during the events. Innovative digital thinking combined with a considered presentation concept resulted in an event which engaged both external attendees and internal stakeholders.'
ASOS Communications Director