ASOS Snapp!

My submission for ASOS's D&AD brief in 2014, 'What is next after street style?'

ASOS SNAPP! is an application that matches any photo you take on your smart phone to clothes of similar patterns, shapes, and colours that ASOS is selling online by using augmented reality technology. The customers gain from a bespoke shopping experience, one like a personal assistant. ASOS can then forecast trends better. The company can even put into production their favourite photographs, turning any SNAPPER into a fashion designer or trend setter.
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