ASOS - Student Influencer Campaign (EU & ASIA)

  • Mike
  • Melanie Otsu
  • Beverly Bolenge

Defined and delivered the strategy for a new student influencer campaign across EU territories new to ASOS influencer activity. The programme involved identifying and building relationships with student influencers across 5x key territories over a two month period, to generate greater brand awareness and to push a specific student incentive. A total of 90x influencers engaged, over 380 pieces of social content created and an average engagement rate of 11.5% achieved.