AT&T – Brackets by 6-Year-Olds

AT&T wanted something different for March Madness, so we left the bracket building up to the real experts. Six-year-olds.
What it became was a non-scripted series of videos served up to visitors based on the match-ups and upcoming games. it later grew into AT&T's "It's Not Complicated" campaign.


  • BBDO


    • Advertising
  • N

    NCAA (USA)

    • A


      • B

        BBDO New York


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        Creative Director
        Graphic Designer