AT&T – Brackets by 6-Year-Olds

AT&T wanted something different for March Madness, so we left the bracket building up to the real experts. Six-year-olds.
What it became was a non-scripted series of videos served up to visitors based on the match-ups and upcoming games. it later grew into AT&T's "It's Not Complicated" campaign.

Companies

  • BBDO

    BBDO

    • Advertising
  • N

    NCAA (USA)

    • A

      AT&T

      • B

        BBDO New York

        Skills

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        Creative Director
        Graphic Designer