ATELIER SERENDIPITY
Atelier Serendipity is a London based learning space that offers the opportunity to explore creative ways of thinking through collaboration and prototyping.
The challenge was to define the positioning of Atelier Serendipity and to create their tone of voice when speaking to a broad audience, that encompasses academics, and design enthusiasts.
The identity, and graphic vocabulary relies at all times on the malleability of the pillars of design, the primary shapes circle square and triangle, which morph and evolve in contact with each other as a metaphor for the development of knowledge and skill exchange intended at this hub.