Logo and identity design for ATELIER78, a visual communication agency in London (UK), producing Computer Generated images, Virtual Reality and animations for architects and property developers.
We faced the project as a unique challenge, since tasked by a group of architects and designers with a wide academic and practical background. We met the challenge with a logotype balanced upon architectural austerity. A simple line unifies the alphabetical and numerical elements of the brand. The color palette uses platinum, of which the atomic number on the periodic table of elements is 78. Both disciplined and passionate, ATELIER78 logo is ready to host goals and visions.