The perfect brief for The Bear came from Atlantic Productions earlier this year when they commissioned us to revamp their onscreen and offscreen branding. Atlantic are responsible for some of David Attenborough’s biggest TV shows including classics such as The Rise Of Animals and Flying With Monsters. We were asked to update and grow the branding to reflect the best of their output.
You can’t compete with the 21 years of incredible imagery they have generated, so why try… We devised a mark that allows The Atlantic brand to act as a ‘Gateway.’ Enabling us to transport viewers and users to any location. A simple logo mark that is easily recognisable and ownable, giving us a glimpse into Atlantics unique vantage point. The summit. The very peak of Production.