@passagetopoise client photoshoot
Exclusive Feature: Backstage Fashion Styling
Have you ever been styled professionally?
Have you ever treated yourself to a professional photoshoot?
The creative thought process that involved in Fashion Styling for a social media campaign:
In our styling capacity we curated the clothing based on the season: Spring.
We chose the lilac dress as it was flowy, soft and feminine. It resembled a woman comfortable in herself, trusting the flow of life yet working in the rat race; The City of London.
A woman although strong and determined; soft and nurturing.
The campaign for @passagetopoise was to appeal to the corporate demographic through our connections with @womenschapter and @allbright.
We wanted to capture, with our client, the essence of a sophisticated, corporate woman, oozing confidence, on her lunch break.
As she potters around the grounds she is confidently curious. Curious as to the sounds of nature, curious as to the plants and flowers: which ones are thriving and which ones need a little more nurturing.
The violet blazer layered upon the lilac flowery dress was effective as it showcased colour contrast and layering.
The use of accessories;
- The necklace had lilac tones but is also broken up into yellow tones. Capturing the essence of spring splashed with other pastel colours.
- The handbag is an Aztec print from Portalbello Road market. This added depth to the outfit, a darker shade of purple and the intricacies of the bag demonstrated the dept of the moderne corporate woman.