We created a strong identity for the fashion brand to reflect the mix of classical and contemporary design and tailoring in the collections, and reduced the original name - Atterley Road - simply to Atterley. It was important to create an icon that could be easily used across a range of consumer touch points including packaging, digital, garment labels and advertising. The colour palette is a Skandi-inspired palette of feminine greys and nudes punched with a touches of colour. The review of the photography aimed to establish elements of consistency to ensure high impact and recognition. The packaging design needed to be practical, cost effective and adaptable whilst giving a strong reference to key elements of the branding. The website design was all about imagery and a seamless, transparent and effortless customer experience.