ATZ - SHOWROOM RENEWAL

  • Rita Vicente
AUTOMATIZADORA S.A
Company: Automatizadora S.A Project: Showroom Renewal Area: 70 square meters Art Direction / Interior Design: Rita Vicente Construction Company: Moodular Photography: ITS. Ivo Tavares Photography Special thanks to: Miguel Santos / Marco Cirino Place / Year: Agueda, Portugal / 2017
Inside this door hardware manufacturing company in Agueda, it was designated from the very beginning, an area of around 70 square meters for meetings and an exhibition for the most significant products of the brand ATZ. Unchanged for more than a decade, this space was in need for an intervention in order to highlight and enhance the values that the brand defends and also the products it develops.
The renovation proposal of this space was intended to reaffirm the image of ATZ and its position in the market. For this, I suggested the implementation of a new approach in the way the brand's products are displayed. This premise was the main starting point in the design of this space, all modular to eased the placement and replacement of new products. All the areas were also meticulously designed so that all the different ranges of the ATZ products could be here represented.
Full of contrasts of light, perspectives and depth, this room in shades of black and white reflects an aura of sophistication and boldness, along with a sense of confidence grounded in its 27 years of existence.
The key element of this project it was the happy partnership between ATZ and Moodular, the company responsible for the development of this space, which has also been extended to other initiatives.

Companies

  • A

    Automatizadora S.A

    • M

      Moodular