Audi Digital Branding 2017

  • Kevin Mitchell

Digital First

The new Audi brand appearance was created around the principle of 'Digital First' in both concept and design. Starting from the smallest screens first and then working upwards to desktops, displays & dashboards the design elements were developed in a modular manner. This allows for a consistent brand appearance across all applications and devices.

My Role

As lead Digital Designer I created and developed the look & feel of the new Audi User Interface and lead the design team in the development of the digital branding for use across multiple digital applications and devices.