Audi have long since had a partnership with Manchester United and wanted to promote their sponsorship around Old Trafford. We discovered that each year Manchester United had won the European Cup, Audi had released a pioneering car. 1968 saw the release of the Audi 100, 1999 was the Audi TT and finally in 2008, the Audi R8.
The campaign lived all around Old Trafford, including on the digital screens during match days for the whole season.