Australia Chef Migration - Brand Mascot
Mascot creation for Australia Chef Migration, a company that specialises in helping international cooks and chefs find culinary roles in Australia.
I was asked to create a mascot to help the company explain the complicated process to their candidates in a more engaging and fun way. After applying for the migration program, the ACM candidates spend a lot of time collating documents and passing tests in order to be eligible to work their dream jobs in Australia. A little mascot, who can be animated and used on program fact sheets, as well as social media and presentations, would help the client to engage their candidates from a new, exciting angle.
The cartoon mascot - lovingly nicknamed Chef Noodles - can be recreated in a number of different scenarios to encourage candidates in every step of the application process. This makes him versatile and a constant work in progress.