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Australia Coalition

Working frequently between London & Sydney, leading the strategic development of the first independently owned multi-partner loyalty programme in Australia with investment of AUD$180m over 5 years
  • Personal Development of a complex cross-sector business development pipeline targeting c-suite executives. (Industries included; Financial Services, Fuel Retail, Travel and Hospitality, Retail, Telco and Utilities)
  • Key role in securing initial meetings with high profile prospects and management/development of ongoing relationships
  • Development of all project sales materials and financial models whilst also leading meetings presenting to c-suite
  • Secured contract wins with five leading Australian brands worth between AUD$5-15m p/a
  • Project management and consultation on programme design
  • Development of a AUD$40m launch plan, managing multiple media agency relationships in the process

Project Tags

  • loyalty cards
  • Retail
  • Financial Services
  • Credit card
  • groceries
  • travel

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