Australia Post x Farmhouse Direct

Farmhouse is an artisan online grocery store specialising in hand-made products made and sourced from all over Australia. Australia Post supplies all logistics support for the webshop and wanted to raise awareness of both the webshop and its products but also the great delivery options available. We shot three artisan producers in their home with Maggie Beer, a much loved Aussie food personality covering the VO, rounding off the overall tone of the campaign nicely. Content was served as part of a wider digital and social campaign across email, digital ads, social media, owned website and blog.