Australian Business Arts Foundation

The ABAF awards celebrate successful partnerships between business and the arts. At the time ABAF’s brand was not getting the recognition it needed through their collateral. The brand was brought front and center through a series of images based around the logo, which were recreated from mirrored material. The concept highlights how the organisation reflects your successes. Collateral produced included a call to entry, state level award collateral and culminating with the gold level national awards.

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Design Director