Australian Fashion Week
Head of corporate hospitality for MBFWA’s 20th anniversary event, creating a large revenue stream for the project and
worked to develop and extend their corporate relationships. Responsible for producing the onsite activations needed for
Corporate Hospitality packages, sourcing and managing the team and coordinating catering and backstage access.
• Exceeded financial aims from the previous year’s event by 50%.
• Facilitated introductions to new and potential sponsors to the head of new business.
• Streamlined sales and marketing collateral, creating new strategies for future sales.