Authority on Transparency - Creative Conscience 2020
To buy Fast Fashion is to buy blind.
We all know that Fast Fashion is a dirty industry, but nobody knows to what extent - a fact that has always rubbed me up the wrong way.
Big brands go to big lengths to hide the truth, but what if we could put power in a lack of information to prompt the truth?
AOT is an initiative to help consumers make ethical purchases in and outside of the Fast Fashion sphere. AOT embraces 'dirty secrets', and in an industry-first, puts transparency at the forefront of clothing purchases.