Autodrome

Autodrome is a retailer and full-service automotive aftermarket chain with over 65 years of experience in the automobile sector, offering complete car and bike care across Chennai through multiple stores and service centres.
Formerly operating under ‘TYRZ R US’, they made a decision to rebrand and launch under the name ‘Autodrome’ and approached me to design a coherent and striking visual identity.
The idea was to give the brand a sharp, edgy look with the logo, further complemented by the choice of colours – red, white and black.
Overall the scope of work included designing the logo and corporate stationery, signage and interior graphics, a brochure and invites for the launch.

Credits

Shahina Ahmed

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Project Tags

  • car
  • Branding
  • auto
  • corporate identity
  • Graphic Design