Working across a vast array of sectors with an equally
broad range of partners and stakeholders, the organisation
needed to communicate their o er coherently and
consistently in manner that would resonate and connect
with both partners and clients.
Originally conceived in a more public sector context the
Avanta brand was now feeling quite cold, clinical and
lacked humanity. Our first job was to articulate the true
proposition of the organisation, one that was undoubtedly
centred around people. This was the common thread that
linked everything they did. So we put people at the heart
of the communications and commissioned a series of
photographic portraits of the people they have helped and
worked with. We also commissioned an illustrator to help with connecting with the apprenticeship audience. They wanted to keep their existing logo but gave us free reign on everything else.