Aviva - National Earth Day // 2018

It's Aviva's aim to reduce the amount of waste they produce and do their bit to help end plastic pollution. Aviva, therefore, asked us to come up with a creative solution that would generate awareness amongst their employees around National Earth Day. We gathered a team and went down to the RSPB River Wall Trail in Purfleet where we collected plastic that had washed up on the marshes.

Using the collected rubbish we created a giant turtle that then toured around Aviva's UK offices.
A tap-to-donate device was set up next to the installation to enable employees to donate £3 to the Marine Conservation Society.
Guests were able to pick up reusable coffee cups and water bottles to reduce their plastic waste.

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Tanya Dennis
Experiential / Event Production Manager