AWAKEN - BRANDING
The Brief - An eye-catching brand identity for a start-up sleep pod store in New York City.
Appealing to time-poor, sleep-deprived locals.
The Solution - A bold, vibrant and dynamic identity to catch our audience’s tired eyes and show them
just how powerfully energising and restorative a quick power nap can be.
Giving New Yorkers their competitive edge back.