A platform available on the Nike Training Club app to tell a story of birth, connection, roots, protection, recognition and awakening through dance.
Using sport and movement as catalysts for women’s empowerment, Nike launches a film of black female dance artists to strengthen and exalt the artists’ community. The sequence features the Brazilian singer Ludmilla and the dance troupe Turmalinas Negras.
Nike members gain access to the unprecedented melody and choreography, explaining the steps of the routine and presenting the artists, in the form of short videos. Everyone can reproduce the movements leading to connections through the transforming power of dance.