AXA - Financial Services

  • Greg Phitidis
Brief
Demystify AXA communications so customers understand their USP’s and IFAs feel like they can credibly recommend them.

Solution
We wrapped their products around consumer insights. This not only made their services clear, but got round tricky compliance issues by avoiding any product over promises.

Results
The campaign ran for three years and consideration shifted from 16% to 35%, ensuring AXA was in the top 3 companies recommended by IFAs.