AXA Investment Managers

  • Rod Veludo

Client: AXA Investment Managers Agency: AML Group Global integrated campaigns for one of the top global asset managers in the world. From ads, experiential to internal campaigns. Asset investment manager brands have the tendency of being cold, too rational, focusing on the product and losing track of the people who will ultimately be impacted in different ways by them. The goal through all the work for AXA was to create a human approach differentiating them from their competitors and showing the positive impact of what they do. It’s not only about the money.

The concepts and visuals should work globally. People in Japan, India, France, Singapore and so on should all understand and fell compelled by what AXA is communicating.