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Oliver Bailey will need to approve that you worked on “Axisweb” before we add you as a collaborator.


Axisweb are one of the UK's leading art organisations, promoting modern art across the UK and Europe.

Axisweb makes revenue from a membership base who use their website to showcase their own art - all curated by Axisweb's board. As a digital business, their site was not working as hard as it could be (the same platform had evolved and been adapted over 10 years).

I led the team at Code that built Axisweb's latest platform. The project consisted of research and strategy, complex personas and user journeys and a lengthy technical architecture definition phase.

I was supported by a project manager and a producer who managed the project with an agile methodology; Scrum.

Whilst agile has it's benefits from a delivery perspective, this project truly tested by client services skills!!

I'm pleased to say conversion rate has increased by 30% to date.

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