B_Drum was founded in late 2013 by Birmingham musician Damon Cox who felt dismayed with the lack of personality and options offered by some of the bigger Drum retailers in the city. Damons brief was simple; to remain independent, personal, and to fulfill drummers specific needs with his years of knowledge. The initial target market was to focus on drummers who were in bands playing and practicing around the city by setting up shop inside Muthers Studio, one of Birminghams best known rehearsal spaces, so he was on call should anybody need spares/repairs directly out of normal retail hours. For the branding itself I wanted to create an identity that appealed to his market of musicians, with the idea he would be creating a space people felt they could hang out and chat, listen to music or try out new equipment. The B_Heroes campaign was born out of imagery from local musicians, but to keep things more personal the reverse of his business card was essentially a calling card to anybody looking for advice, to "Go See Damon".