B Fresh Greens - Logo Design

B Fresh Greens set out to make you and the world healthier at the same time. Hoping to help and encourage people to grow food at home even with the restrictions of inner city living. They provide information on innovative indoor and balcony growing solutions with tutorials, guides and materials. Learn how to grow food in your own home and order the seeds and equipment all in one place.
I like to sit down with a client and get an idea of what mood and feel they hope to create. I focus first on what other logos they like that are similar to what they want and then we go on to discuss preliminary creative ideas.
As a food related company it had to be bright, colourful and convey freshness. We decided a craft look would be appropriate, stencils, paint brush effects and free hand illustration. Some of the first mock-ups are represented in the first three designs, however we had discussed the cartoonist Quentin Blake, the illustrator of the Roald Dahl books and his scribble ink drawing style with the colour going outside of the lines. I imitated that style somewhat in the fourth design and that was decided to be the place to work from.
The final design uses the font style and stencilled 'B' from the first and the Quentin Blake-esque illustration from the fourth along with a cardboard effect background to lend itself to the package delivery aspect of the business. This was also a 'responsive' logo that could be distilled down to just the tomato with the stencilled 'B'.

Team Credits

Kieran Callaghan

  • Audio and Visual Designer


  • B

    B Fresh Greens


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    Kieran Callaghan
    Audio and Visual Designer