It takes 10 minutes of simple exercise everyday to improve eyesight. However people either don’t know these exercises or forget to do them everyday. IDEA For the leading eyecare brand B+L, we’ve designed a calendar which includes eye exercises for each month. We’ve turned them into little enjoyable puzzles people would want to repeat everyday. For each month, we’ve applied a different thinking, including interaction and gimmicks relevant to the time of the year. The material and the design elements were carefully selected in accordance with eyecare principles.