b Magazine

b Magazine began life as an inventive instore magazine for fashion label b Store, that represented their customers’ lifestyles and interests, but wasn’t brand heavy. Over the years it evolved into an independent magazine that we directed, published and sourced content for. A healthy mix of lifestyle and fashion, every issue had its own voice, but remained firmly rooted in b Store’s brand values.

Team Credits

Ben Smith

  • Art Director & Designer


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Ben Smith
Art Director & Designer