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B&O Play

B&O Play is a sub-brand of Bang and Olufsen, focusing on Audio/Video, portable products such as headphones and speakers. As part of the B&O Play Brand and event was held to bring together some of the most popular and most engaging creative people in London. These people were then invited to come together as B&O Play's Creative Collective. The event required email designs, to be used as invitations, as well as detailing tasks for each of the attendees to complete. Once each person has sent their RSVP they then received a printed welcome card, offering them the chance to choose a pair of headphones. I used minimal colour mixed with strong brand images to create a dynamic style which would work well across both the emails and the printed material. As the B&O Play brand is so minimal, using very few design elements the email layouts proved very challenging. I used a strong grid of images to form the main layout and to break up the copy so as to show all of the required information without causing the design to look cluttered.

Credits

Michael Long

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  • Graphic designer
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Project Tags

  • audio
  • retail
  • Event
  • Design
  • email
  • invitation
  • Layout Design
  • art direction
  • graphic design

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