B-Side by Walé
B-Side is a London based streetwear label. It has been operating for over 20 years and is one of the pioneers of the UK streetwear movement.
As part of a freelance project, I was commissioned to direct, style and shoot the launch of the SS19 collection, with an aim of reaching out to their targeted youthful audience. The collection comprised of fun and playful tye-dye t-shirts, summery festival raincoats and casual cargo pants.
After scouting the models, I shot and styled them in various locations. The visuals were used on various social media platforms and on the website to push e-commerce and sales across the collection.