A one day workshop led by Bulletproof where we had to create a brand or packaging for a millennial term recently added to the Oxford Dictionary.
Chosen phrase: Bitch face
[noun] informal, (typically in reference to a woman) a sullen or scowling facial expression, especially as the natural cast of a person's features.
Product A face muscle relaxant spray for an instant 'bitch face', to be used when you want to be left alone. The range encompasses situations which the spray will be useful in, along with a non guaranteed antidote to reverse the effects.