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B2O

Brand design and naming for a company that operates in services and logistics for the distribution of the public water in bologna city area. The logo has been shaped after 3 bubbles that blends one in the other. Two bubbles are the colors of water: blue and light blue. The red one, represents the characteristical colour of Bologna city. A stationery brand, and a map of the fountains has been specifically requested. Neptune aswell represents another important piece of the graphic concept. The body of the god has been separated in 2 pieces. The lower piece, always look as being seen through the flare of the water.

the map displays the fountains located in the city center, and the main services encountered in that spot (allowance in buying gadget, paying with card or with cash). The map has been coloured with the official palette. The rear shows the main information about the service and the price list.
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Credits

Giulia Lorenzelli

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  • Graphic Designer
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Project Tags

  • water
  • bologna
  • nettuno
  • map
  • folding
  • brand
  • red
  • blue
  • gadgets

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