BA Creative Direction For Fashion Final Major Project

Hypothetical Brief for Zady This project adds to the ongoing experimentations on promoting sustainable fashion by looking at the brand : ZADY, and creating an Ad campaign which explores ‘A day in the life of a Zady Lady’, which is an abstract narrative that centres around a Zady Lady’s believes of practising sustainable fashion. The project builds on a solution focused approach to Zady’s overall aesthetic and focuses on communicating the ethical brand’s mission and values visually by exploring how Process, Quality and Honesty matters from the consumer’s perspective in the film. This includes a new and different conceptualising design through to layout certain parts of the website, with the same tone and aesthetic as the moving image.