BABY-G approached Babyface to create the second edition of their Pretty Tough Girl Zine. We curated a 40-page zine to showcase their latest SS16 watches. The zine features a selection of women that embody their ‘Pretty Tough Girl’ ethos and girls that exemplify the Babyface mentality of female collaboration and network. We cast the models, hair and make up, stylists and talent. We produced everything from the editorial shoots, to contributors, commissioned illustrations to the launch party in Brick Lane’s Truman Brewery to celebrate the collaboration. 2000 zines were printed and displayed in their retailers up and down the UK.