Baby Ready

Why are pregnant women portrayed as delicate flowers? Smiling serenely in spotless white rooms? Pregnancy isn’t delicate, it’s powerful. Your body’s changing, your life’s changing and the person you are is changing. And you’re rubbing up against all these things, fighting to make sense of it all as well as make sure everything ends up okay for the day you become a parent. That's where the insight 'it isn’t pregnancy it’s 9 months of preparation' started and what it's become is Tommee Tippee's newest campaign - the video for which I can post when it's launched in the UK. Stay tuned!