Baby2Body offers new mums and nearly mums a personalised guide to staying healthy, being happy and looking good, with daily tips, advice and inspiration on everything from fashion and fitness to beauty and wellbeing. They are affiliated with top brands such as Virgin, Caudalie, MooGoo, no7, Aurelia, Stur and Popchips.
I was the lead on the Baby2Body rebrand which involved creating everything from the website, blog, shop, social media, daily emails, course pack, all advertising and all print. I also created the marketing materials for their affiliates (Nike, Adidas, Space NK) as well as the trimester boxes (think Birchbox but for pregnant people)
web design and all assets
blog build and partnership adverts
daily subscription emails
branding for subscription box
Also mentored 2 of the company interns and taught them how to use photoshop and the Wordpress CMS.
Collaborated with external parties such as an animator, a brand consultant and a junior designer when it came to hand over- to ensure that they understood the brand