Three collaborations between established and emerging artists. Each wrote a brand new track together and released in a way that pushed the boundaries of music promotion:
1. Rudimental & Bi-polar Sunshine Our two artists met at the studio at 10am where they wrote, recorded, mixed and mastered a track before performing it live for the first time at 10pm in front of 500 people. At 10.05pm the new track was aired on Radio 1.
2. Toddla T & Rose GaborThe track was launched via a special SoundCloud app. Only the very first beat of the track was available on launch, the rest was gradually unlocked one beat at a time via tweets and likes. Once fully unlocked, the original stems of the track were released for a remix competition judged by Toddla T.
3. Kele Okereke (Bloc Party) & Bobbie Gordon Released via the world’s first 3D printed record store at Soho’s Vinyl Factory. This was the first time a full-length track had ever been printed using 3D printing technology. Limited edition record sleeves were designed by Kate Moross, with all proceeds donated to Nordoff Robbins.