Bacardí - Bacardí Blender

Create an awareness of the brand Bacardi­ for a younger demographic. Bacardi exists to enable all of its consumers to "Do What Moves You" and wants to strengthen its consumer's knowledge on the wide array of rums they provide. Bacardi's consumers who are not knowledgable of the brand are unaware of the wide selection of rums they provide. For example, the selection of cocktails that the Bacardi rum compliments. The Bacardi Blender is a campaign that aims to raise awareness of all the services and rums that they sell, ultimately increasing awareness and encouraging consumers to Remix a Classic and explore Bacardi's range.