Bacardi Music Box - Snapchat + Activation/Experience

  • Rachel Bateman

Brief: What inspires you to #DoWhatMovesYou? Create a physical activation or experience for new legal aged drinkers that allows them to feel free to be themselves, through the power of music, dance and art. Insight: 'Active participation in playing music and music appreciation has been shown to increase self-esteem.' (Percussion Play, 2019) Solution: Inspired by Cuban music, allow new legal aged drinkers to feel free and express themselves through creating music out of Bacardi itself. Video at: